As we transition from crisis to recovery in Europe, we are witnessing a shift from the panic buying of staple goods to the resurgence of industries such as retail and travel as consumer optimism returns alongside the easing of lockdown restrictions.
In the latest edition of the Trusted Partnership interview series I sit down for a virtual chat with pilot Germany, Strategy Director, Chris Schneider to discuss the impact of COVID-19 on consumer buying behavior, the importance of authenticity in advertising and the resurgence of consumer optimism in uncertain times.
Click to watch the video interview below View video: https://www.microsoft.com/en-US/videoplayer/embed/RE4COhT
Authenticity. Core Values. Trust. COVID-19 has undoubtedly had a dramatic effect on consumer buying behavior. Advertisers are scrambling to regain their market share, and more than ever consumers are critically assessing what their favorite brands stand for.
Social responsibility and sustainability are at the forefront of the consumer mentality and thus COVID-19 has given advertisers a valuable opportunity to showcase their brand’s core values.
Authenticity and trust are integral to this process, consumers not only want to hear what values a brand aspires to, they want to see them in action, with tangible results.
Read more: about.ads.microsoft.com