How To Create A/B Tests In Facebook Ads
A/B Testing is an important part of optimizing your ad performance. There are a few different ways to set up an A/B testing within Facebook Ads Manager. There are a few different ways to create […]
Category: Facebook Advertising
What Happened When I Gave Facebook Targeting Expansion a Try
Like you, I’m looking for ways to improve my Facebook campaign results for my clients. One component of Facebook Ads that I hadn’t ever enabled was Expansion Targeting. I guess I figured that I had […]
10 Biggest PPC Changes in My (almost) Decade In The Industry
As I was trying to force myself to say “Microsoft Advertising” instead of “Bing Ads” on client calls recently, I got to thinking about all of the changes that have happened in this industry since […]
Facebook’s Ads for Impact Program for Non-Profits
If you are a leader or page administrator for a non-profit organization (NPO) that is active on Facebook, you may have received an important email announcement recently. If you didn’t, I want to make sure […]
An Introduction to Facebook Shops
Earlier this year, Facebook introduced Facebook Shops to make it easy for businesses to set up an online store for customers where you can display and sell items. Anyone who visits your shop will see […]
How To Use The Facebook Event Setup Tool
Tracking events is key to determining the success of your campaigns. It can be more complicated for some platforms than others, especially if your desired outcome is not based on a URL (ie – a […]
Measuring Conversion Lift with a Facebook Holdout Test
Have you ever wondered how your retargeting campaigns are actually impacting sales? If customers didn’t see or click on your ads, would these individuals be buying your products anyway? Facebook Experiments offers an easy-to-use feature, […]
The New Facebook Ads Interface
Facebook Ads has redesigned its interface to enhance the user experience for advertisers. The new features will roll out through the end of April and you will no longer be able to switch to the […]
Facebook Competitor Research Just Got Easier
In the past year or so, Facebook has been on a mission to increase transparency. One of their big pushes has been to show what ads an advertiser is running and who those ads are […]
How to Customize Creative by Placement Type in Facebook & Instagram Ads
In the past, assuming audiences are sizeable enough, we always recommended clients breakout Facebook and Instagram placements into separate ad sets. Not only does this offer the ability to see how each placement is performing […]