How To Use The Facebook Event Setup Tool
Tracking events is key to determining the success of your campaigns. It can be more complicated for some platforms than others, especially if your desired outcome is not based on a URL (ie – a […]
Category: Facebook Advertising
Measuring Conversion Lift with a Facebook Holdout Test
Have you ever wondered how your retargeting campaigns are actually impacting sales? If customers didn’t see or click on your ads, would these individuals be buying your products anyway? Facebook Experiments offers an easy-to-use feature, […]
The New Facebook Ads Interface
Facebook Ads has redesigned its interface to enhance the user experience for advertisers. The new features will roll out through the end of April and you will no longer be able to switch to the […]
Facebook Competitor Research Just Got Easier
In the past year or so, Facebook has been on a mission to increase transparency. One of their big pushes has been to show what ads an advertiser is running and who those ads are […]
How to Customize Creative by Placement Type in Facebook & Instagram Ads
In the past, assuming audiences are sizeable enough, we always recommended clients breakout Facebook and Instagram placements into separate ad sets. Not only does this offer the ability to see how each placement is performing […]