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24 Jan, 2021

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Category: Facebook Advertising

Facebook Ad Placements Guide

January 20, 2021 Greg Spence

When advertising on Facebook, there are many different options for ad placements. Within each ad set, you can choose to run automatic placements, which gives Facebook the power to allocate your budget across placements based […]

Facebook Advertisingfacebook ads

How to Customize Creative by Placement Type in Facebook & Instagram Ads

December 6, 2020 Greg Spence

In the past, assuming audiences are sizeable enough, we always recommended clients breakout Facebook and Instagram placements into separate ad sets. Not only does this offer the ability to see how each placement is performing […]

Facebook Advertisingfacebook ads, instagram, instagram ads, paid social

How To Create A/B Tests In Facebook Ads

October 30, 2020 Greg Spence

A/B Testing is an important part of optimizing your ad performance. There are a few different ways to set up an A/B testing within Facebook Ads Manager. There are a few different ways to create […]

Facebook Advertisinga/b testing, facebook ads, split testing

What Happened When I Gave Facebook Targeting Expansion a Try

October 15, 2020 Greg Spence

Like you, I’m looking for ways to improve my Facebook campaign results for my clients. One component of Facebook Ads that I hadn’t ever enabled was Expansion Targeting. I guess I figured that I had […]

Facebook Advertisingfacebook ads

10 Biggest PPC Changes in My (almost) Decade In The Industry

October 14, 2020 Greg Spence

As I was trying to force myself to say “Microsoft Advertising” instead of “Bing Ads” on client calls recently, I got to thinking about all of the changes that have happened in this industry since […]

Facebook Advertisingbing ads, facebook ads, google ads, google adwords, linkedin ads, paid search, ppc changes, remarketing

Facebook’s Ads for Impact Program for Non-Profits

September 10, 2020 Greg Spence

If you are a leader or page administrator for a non-profit organization (NPO) that is active on Facebook, you may have received an important email announcement recently. If you didn’t, I want to make sure […]

Facebook Advertisingads for impact, facebook ads, not for profit, npo

An Introduction to Facebook Shops

August 25, 2020 Greg Spence

Earlier this year, Facebook introduced Facebook Shops to make it easy for businesses to set up an online store for customers where you can display and sell items. Anyone who visits your shop will see […]

Facebook Advertisingecommerce, facebook ads, facebook shops

How To Use The Facebook Event Setup Tool

July 23, 2020 Greg Spence

Tracking events is key to determining the success of your campaigns. It can be more complicated for some platforms than others, especially if your desired outcome is not based on a URL (ie – a […]

Facebook Advertisingfacebook ads, facebook code, facebook events, facebook pixel

Measuring Conversion Lift with a Facebook Holdout Test

July 21, 2020 Greg Spence

Have you ever wondered how your retargeting campaigns are actually impacting sales? If customers didn’t see or click on your ads, would these individuals be buying your products anyway? Facebook Experiments offers an easy-to-use feature, […]

Facebook Advertisingfacebook ads

The New Facebook Ads Interface

July 6, 2020 Greg Spence

Facebook Ads has redesigned its interface to enhance the user experience for advertisers. The new features will roll out through the end of April and you will no longer be able to switch to the […]

Facebook Advertisingfacebook ads

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