Paid advertising news and info
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Manager accounts can now bid across accounts with portfolio bid strategies Details: Google has launched portfolio bid […]
Data has long been the backbone of the digital marketing world. If you aren’t measuring performance in some way or the other, you are throwing your client’s money in a deep dark hole and not […]
One of the best networks to reach a large number of people is YouTube. As it is the 2nd largest social network with over 2 billion users who watch 1 billion hours of video every […]
Whether you’re a PPC master or a relative newbie, the benefits of a checklist cannot be overstated. Entire books have been devoted to the power of the checklist, and while checklist adoption may have more […]
Source: Unsplash Writing native ad headlines can sometimes be more difficult than you initially expect because they require more precision than the regular PPC ads you might already be familiar with. Luckily, there are some […]
Anyone who’s advertising on Facebook Ads has been seeing plenty of updates about the feud that’s going on between Apple and Facebook over the past few months. In this post, we will try to walk […]
“A primary challenge of ABM and B2B marketing is often not the number of leads, but more so the quality of these prospects.” These wise words written by my fellow Brainlabber are why so many […]
With the vast amount of digital marketing resources currently available, businesses interested in improving their performance can easily benefit from implementing a few simple techniques. Successful digital marketing campaigns emphasize metrics known as key performance […]
Yesterday, Google announced the matching of Broad Match Modifier and Phrase Match keywords. This blog post will go over what this means, best practices, adjusting strategy, and my opinion as an agency strategist on how […]
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Preparing for Apple’s iOS 14 policy updates Details: As summarized by Google, “Apple’s upcoming App Tracking Transparency […]