Paid advertising news and info
In the last few months, Hanapin released a report for ecommerce marketers revealing that over half of marketers still aren’t advertising on Amazon. Considering Amazon is a giant in this industry, it’s surprising at first […]
I don’t care for the cultural impulse to shorten a word or phrase into a cutesy fraction of its former self. For example, I’ve heard “sosh meeds” as a shorthand for Social Media. I’m sure […]
The 2020 PPC Hero Summit is a half-day, free online event that starts on Wednesday, February 12th at 11am EST. It’s designed for digital marketers who do more than just PPC in their role. Not […]
We’re excited to announce that Hanapin Marketing has combined our superpowers with fellow digital experts Brainlabs as part of their global expansion plan! Hanapin will join the Brainlabs group in a step towards our joint […]
Python has a major focus in SEO but what about PPC? The two disciplines are often treated as polar opposites but they share common goals and adding a bit of Python to a PPC campaign […]
Any type of eCommerce business needs to have a strong emphasis on digital marketing in order to get the desired success in the competitive marketplace. Knowing about the massive use of social media platforms and […]
My Dilemma: I am one person. Google does not automate GAUIDs, Google provides wonderful tools that depending on what “Scale” means to you. That are not very efficient at “Scale!” Are you smiling in agreement, good, ice […]
In PPC, you eventually get limited on what you can do with your keywords, and it is inevitable that your ads will show for searches that aren’t related to what you are advertising. Since you […]
