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06 Mar, 2021

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February 2021 Updates to Paid Media Platforms

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February 2021 Updates to Paid Media Platforms

March 5, 2021 Greg Spence

In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Manager accounts can now bid across accounts with portfolio bid strategies Details: Google has launched portfolio bid […]

PPCabm, google ads, industry news, rollworks

Cookieless Marketing: How Account Directors Can Be Part of the Solution

March 2, 2021 Greg Spence

Data has long been the backbone of the digital marketing world. If you aren’t measuring performance in some way or the other, you are throwing your client’s money in a deep dark hole and not […]

PPCanalytics, Ppc Strategy

4 Best YouTube Retargeting Strategies that Work in 2021

February 25, 2021 Greg Spence

One of the best networks to reach a large number of people is YouTube. As it is the 2nd largest social network with over 2 billion users who watch 1 billion hours of video every […]

PPCvideo ads, youtube

PPC Task Checklist For Account Success

February 23, 2021 Greg Spence

Whether you’re a PPC master or a relative newbie, the benefits of a checklist cannot be overstated. Entire books have been devoted to the power of the checklist, and while checklist adoption may have more […]

PPCPpc Strategy

7 Tips For Writing An Irresistible Native Ad Headline

February 19, 2021 Greg Spence

Source: Unsplash Writing native ad headlines can sometimes be more difficult than you initially expect because they require more precision than the regular PPC ads you might already be familiar with. Luckily, there are some […]

PPCPpc Strategy

What Advertisers Need to Know About Apple’s & Facebook’s Changes

February 16, 2021 Greg Spence

Anyone who’s advertising on Facebook Ads has been seeing plenty of updates about the feud that’s going on between Apple and Facebook over the past few months. In this post, we will try to walk […]

PPCfacebook, industry news

Does ABM work? Case Study Details and Insights

February 12, 2021 Greg Spence

“A primary challenge of ABM and B2B marketing is often not the number of leads, but more so the quality of these prospects.” These wise words written by my fellow Brainlabber are why so many […]

PPCabm, case studies, rollworks

Digital Marketing KPIs You Can’t Ignore

February 10, 2021 Greg Spence

With the vast amount of digital marketing resources currently available, businesses interested in improving their performance can easily benefit from implementing a few simple techniques. Successful digital marketing campaigns emphasize metrics known as key performance […]

PPCppc kpis

BMM Keywords are Dead: Google Ads Latest Update

February 6, 2021 Greg Spence

Yesterday, Google announced the matching of Broad Match Modifier and Phrase Match keywords. This blog post will go over what this means, best practices, adjusting strategy, and my opinion as an agency strategist on how […]

PPCgoogle ads, industry news, keywords

January 2021 Updates to Paid Media Platforms

February 5, 2021 Greg Spence

In this monthly post, we bring you the latest from all of the major platforms.  Google Ads What: Preparing for Apple’s iOS 14 policy updates Details: As summarized by Google, “Apple’s upcoming App Tracking Transparency […]

PPCabm, facebook, google ads, industry news, instagram, rollworks, uncategorized

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Paid Advertising News

February 2021 Updates to Paid Media Platforms

Cookieless Marketing: How Account Directors Can Be Part of the Solution

4 Best YouTube Retargeting Strategies that Work in 2021

PPC Task Checklist For Account Success

7 Tips For Writing An Irresistible Native Ad Headline

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