Paid advertising news and info
In early 2020, non-essential vendors and workplaces closed their doors, events became virtual, and e-commerce boomed. Now, as the world continues its journey towards looking more like it was 15 months ago, marketers again need […]
Ad fraud is an endless challenge for those in the digital advertising industry. However, for advertisers running PPC campaigns, it doesn’t matter whether they’re spending $100 or 100,000 dollars: ad fraud has devastating effects on […]
You’ve probably noticed that every single PPC agency out there is “data-driven”. So why is it that most agencies we meet are struggling with data silos that make cross-channel optimization difficult and agency-wide insights near […]
To consolidate or to segment, that is the question. In today’s digital world we continue to evolve into more automation and smart bidding. To make the most of these strategies, is it best to segment […]
It is inevitable that one of your clients will use Adobe as their source of truth, which can throw a wrench into ways you can test across your account. Let this be a source of […]
If you run campaigns in Google Ads or Microsoft Advertising that are focused on lead acquisition, then you know how vital accurate conversion tracking is to your optimization efforts. Without it, you have no idea […]
Videos are everywhere. And as digital marketers, the need to know what kind of video to make for which platform is never-ending. One way to get clearer insights to your YouTube ad performance is by […]
This is a great time to run an ecommerce business. Brick-and-mortar retail is in the COVID-19 doldrums following years of diminishing profits, people working from home (and prevented or discouraged from going overseas) are eager […]
Return on investment is something which the investors would always want to get against any investments they make. Advertising on Facebook is no different. There are different ways you can get excellent ROI on Facebook […]
Bounce rate. It’s one of the metrics you must keep tabs on as you run your digital marketing campaigns. And if you’re running a lead generation campaign, your landing page bounce rate is one of […]