Paid advertising news and info
When it comes to using paid media to promote an e-commerce business, catalogs and product feeds are the star of the show. The purpose of catalogs and product feeds is to upload the inventory information […]
As we battle the current pandemic that is COVID-19, it’s important for marketers to keep their customers, or potential customers, at the forefront of their decision-making process. This might seem obvious so let me explain. […]
At some point, every digital marketing team has to think through how it does its analytics work. Whether you are in an agency working with clients or in-house directly managing campaigns, analytics eventually reaches a […]
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Hotel ads product updates Details: Google is piloting a commissions (per stay) program allowing Hotel ads partners to […]
The digital marketing landscape is constantly changing. Being a good digital marketer means keeping tabs on these changes so you’re marketing strategy can keep up too. This blog will cover some of the best places […]
If the current climate has affected your website traffic, positively or negatively, it may be time to focus on conversion rate optimization (CRO). When it comes to user experience, specifically on high-traffic landing pages, I […]
Let’s get right down to it. There are a lot of ways you can go about advertising your ecom business in Facebook ads. Technically, there is no right answer for how to go about doing […]
Coronavirus seems to be the topic of every news channel, industry, etc. So it is no surprise that it’s the primary topic of discussion PPC as well. Businesses are seeking ways to conserve spending in […]
In the world of PPC, data is king. You need it, you use it, and it guides every decision big or small. Yet, wrangling your data is like climbing a mountain. It often requires immense […]
Hulu: you know it, you love it, you probably binge it (guilty). If you’re like me, you’re on the cheap, ad-supported plan because you graduated college and suddenly had to pay for both Spotify and […]