Paid advertising news and info
In the PPC ad business, complexity is to be expected as the cost of doing business. With all the different ad platforms and their capabilities, managing campaigns can become a herculean task. Complexity creeps in, […]
Sometimes the world can be overwhelming – this year, in particular, has taught us all that. We recognise the need to take a step back from work, relax and readjust, and come back feeling refreshed. […]
As we continue to shift how we set up our accounts, it’s important to ensure our ads are a reflection of our account structure. Ad copy and extension should be tailored to ensure our account […]
One of the struggles about selling a large and diverse line of products on Facebook and Instagram is getting eyeballs on all your products. Traditional image/carousel/video ads can only contain a limited amount of information. […]
Once you’ve gotten traffic flowing towards your site, you now need to make sure the landing pages they arrive on can keep your visitor’s attention and convert views into sales. It should come as no […]
Utter the word “reporting” in a group of PPCers and you’ll likely hear some groans of frustration. On the surface, it should be an easy task. You think to yourself “sweet, let’s throw some tables […]
Over the years I’ve learned that being a PPC analyst means being in a state of constant learning and adaptation. You are often asked to solve a wide variety of problems from technical troubleshooting to […]
Not only is the holiday season an important time for many businesses, it’s also a very competitive time on marketing platforms like Facebook and Instagram. The influx of advertisers and ad spend will raise CPMs […]
2020 has presented many firsts and challenges for various PPCers. Specifically, on the eCommerce side, brands have experienced quite a bit of growth as people have leaned heavier on purchasing online. I recently wrote about […]
Whether you are leaving your job or just transitioning to another role in your company, having a solid transition plan determines whether a transition goes smoothly or becomes a complete train-wreck, leaving your team confused […]