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24 Jan, 2021

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Tag: analytics

Developing a PPC Analyst Mindset

October 2, 2020 Greg Spence

Over the years I’ve learned that being a PPC analyst means being in a state of constant learning and adaptation. You are often asked to solve a wide variety of problems from technical troubleshooting to […]

PPCanalytics

Data Studio Tips Part 2: Intermediate

August 11, 2020 Greg Spence

Welcome to Part 2 of our favorite Data Studio tips! If you missed part 1, check it out here – Data Studio Tips Part 1: Beginner. Custom Metrics & Dimensions It’s likely that at some […]

PPCanalytics

Adjust Your Small Business Strategy With Google Analytics

June 24, 2020 Greg Spence

Do you work with/for a small business that’s struggling with low-funnel ads? Look no further! Use Google Analytics to redefine your goals to make data-driven, informed decisions. One of my former clients sold exclusive, high-end […]

PPCanalytics, search

Scalable Analytics Team Structures: Centralized vs Decentralized

June 2, 2020 Greg Spence

At some point, every digital marketing team has to think through how it does its analytics work. Whether you are in an agency working with clients or in-house directly managing campaigns, analytics eventually reaches a […]

PPCanalytics, opinion

Assessing Your PPC Data and Analytics Needs

April 21, 2020 Greg Spence

In the world of PPC, data is king. You need it, you use it, and it guides every decision big or small. Yet, wrangling your data is like climbing a mountain. It often requires immense […]

PPCanalytics, tools

How to Scale Tags: Example Google Analytics Properties via GTM

January 30, 2020 Greg Spence

My Dilemma: I am one person. Google does not automate GAUIDs, Google provides wonderful tools that depending on what “Scale” means to you. That are not very efficient at “Scale!” Are you smiling in agreement, good, ice […]

PPCanalytics, automation, scripts, tools

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