Developing a PPC Analyst Mindset
Over the years I’ve learned that being a PPC analyst means being in a state of constant learning and adaptation. You are often asked to solve a wide variety of problems from technical troubleshooting to […]
Tag: analytics
Data Studio Tips Part 2: Intermediate
Welcome to Part 2 of our favorite Data Studio tips! If you missed part 1, check it out here – Data Studio Tips Part 1: Beginner. Custom Metrics & Dimensions It’s likely that at some […]
Adjust Your Small Business Strategy With Google Analytics
Do you work with/for a small business that’s struggling with low-funnel ads? Look no further! Use Google Analytics to redefine your goals to make data-driven, informed decisions. One of my former clients sold exclusive, high-end […]
Scalable Analytics Team Structures: Centralized vs Decentralized
At some point, every digital marketing team has to think through how it does its analytics work. Whether you are in an agency working with clients or in-house directly managing campaigns, analytics eventually reaches a […]
Assessing Your PPC Data and Analytics Needs
In the world of PPC, data is king. You need it, you use it, and it guides every decision big or small. Yet, wrangling your data is like climbing a mountain. It often requires immense […]
How to Scale Tags: Example Google Analytics Properties via GTM
My Dilemma: I am one person. Google does not automate GAUIDs, Google provides wonderful tools that depending on what “Scale” means to you. That are not very efficient at “Scale!” Are you smiling in agreement, good, ice […]