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You’ve probably noticed that every single PPC agency out there is “data-driven”. So why is it that most agencies we meet are struggling with data silos that make cross-channel optimization difficult and agency-wide insights near […]
Data has long been the backbone of the digital marketing world. If you aren’t measuring performance in some way or the other, you are throwing your client’s money in a deep dark hole and not […]
Over the years I’ve learned that being a PPC analyst means being in a state of constant learning and adaptation. You are often asked to solve a wide variety of problems from technical troubleshooting to […]
Welcome to Part 2 of our favorite Data Studio tips! If you missed part 1, check it out here – Data Studio Tips Part 1: Beginner. Custom Metrics & Dimensions It’s likely that at some […]
Do you work with/for a small business that’s struggling with low-funnel ads? Look no further! Use Google Analytics to redefine your goals to make data-driven, informed decisions. One of my former clients sold exclusive, high-end […]
At some point, every digital marketing team has to think through how it does its analytics work. Whether you are in an agency working with clients or in-house directly managing campaigns, analytics eventually reaches a […]
In the world of PPC, data is king. You need it, you use it, and it guides every decision big or small. Yet, wrangling your data is like climbing a mountain. It often requires immense […]
My Dilemma: I am one person. Google does not automate GAUIDs, Google provides wonderful tools that depending on what “Scale” means to you. That are not very efficient at “Scale!” Are you smiling in agreement, good, ice […]