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16 Jan, 2021

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Not All B2B Conversions Are Equal: How To Determine the Value of a Conversion

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PPC Account Transitions: 4 Parts Of A Smooth Handoff

September 15, 2020 Greg Spence

Whether you are leaving your job or just transitioning to another role in your company, having a solid transition plan determines whether a transition goes smoothly or becomes a complete train-wreck, leaving your team confused […]

PPCPpc Strategy

Tips for Building Expansion Proposals

July 7, 2020 Greg Spence

When things are going well it can be difficult to get the creative juices flowing and come up with your next brilliant move to expand your business’s marketing plan. Today, I’ll outline a few things […]

PPCPpc Strategy

Reduce Ad Copy Mistakes With Ad Content Calendars

June 11, 2020 Greg Spence

When working with paid search campaigns, we sometimes work in a silo and get sudden demands from content or merchandise teams. These requests are usually centered around changing ad copy to reflect upcoming sales, promotions, […]

PPCad copy testing, ad texts, google ads, Ppc Strategy

Methods for PPC Success in Times of Uncertainty

March 27, 2020 Greg Spence

The current state of the world leads to a period of uncertainty in the realm of digital advertising. Depending on where your company or your clients are positioned, the effects of COVID-19 are either having […]

PPCopinion, ppc opinion, Ppc Strategy

Paid search was 48 percent of total digital spend in 2016

April 29, 2017 admin
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PPCPpc Advertising, Ppc Adwords, Ppc Google Adwords, Ppc Marketing, Ppc Networks, Ppc News, Ppc Research, Ppc Strategy, Ppc Updates, Ppc Yahoo

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