Paid advertising news and info
In early 2020, non-essential vendors and workplaces closed their doors, events became virtual, and e-commerce boomed. Now, as the world continues its journey towards looking more like it was 15 months ago, marketers again need […]
To consolidate or to segment, that is the question. In today’s digital world we continue to evolve into more automation and smart bidding. To make the most of these strategies, is it best to segment […]
Data has long been the backbone of the digital marketing world. If you aren’t measuring performance in some way or the other, you are throwing your client’s money in a deep dark hole and not […]
Whether you’re a PPC master or a relative newbie, the benefits of a checklist cannot be overstated. Entire books have been devoted to the power of the checklist, and while checklist adoption may have more […]
Source: Unsplash Writing native ad headlines can sometimes be more difficult than you initially expect because they require more precision than the regular PPC ads you might already be familiar with. Luckily, there are some […]
Whether you are leaving your job or just transitioning to another role in your company, having a solid transition plan determines whether a transition goes smoothly or becomes a complete train-wreck, leaving your team confused […]
When things are going well it can be difficult to get the creative juices flowing and come up with your next brilliant move to expand your business’s marketing plan. Today, I’ll outline a few things […]
When working with paid search campaigns, we sometimes work in a silo and get sudden demands from content or merchandise teams. These requests are usually centered around changing ad copy to reflect upcoming sales, promotions, […]
The current state of the world leads to a period of uncertainty in the realm of digital advertising. Depending on where your company or your clients are positioned, the effects of COVID-19 are either having […]
