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24 Jan, 2021

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Tag: tools

How To Navigate Google Optimize – A Free Website Optimization Tool

July 17, 2020 Greg Spence

We all know that PPC campaigns that drive traffic to a website are useless if the landing page is ineffective. That’s why conversion rate optimization (CRO) and a wide selection of CRO platforms exist. Google […]

PPChow to, tools

3 Forecasting Strategies For PPC Data Anomalies

June 16, 2020 Greg Spence

COVID-19 is impacting every area of our lives. Working for an agency, or within a marketing department, I imagine it impacted your client’s marketing budgets (or your own) for the immediate future and most likely, […]

PPCtools

Assessing Your PPC Data and Analytics Needs

April 21, 2020 Greg Spence

In the world of PPC, data is king. You need it, you use it, and it guides every decision big or small. Yet, wrangling your data is like climbing a mountain. It often requires immense […]

PPCanalytics, tools

How to Scale Tags: Example Google Analytics Properties via GTM

January 30, 2020 Greg Spence

My Dilemma: I am one person. Google does not automate GAUIDs, Google provides wonderful tools that depending on what “Scale” means to you. That are not very efficient at “Scale!” Are you smiling in agreement, good, ice […]

PPCanalytics, automation, scripts, tools

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